Join our upcoming Databricks meetup
We are excited to open our doors on September 6th to host a Databricks Meetup for the greater Berlin Data community.
Over the past few months, our Data Engineering team has been focused on attribution tracking or the process of recording which touch points result in a customer visiting our website or mobile apps. By tracking attribution, we are able to more clearly determine which marketing channels are the most effective and efficient when reaching customers.
To do so, the team had to develop a solution which would clean and structure logs from different data sources, apply rules to deal with channel assignment, and properly weigh each channel's contribution to total revenue generated.
During the meetup, members of our team will discuss how they used Databricks and Spark to develop this solution. Join to hear from Mathieu Bastian, Director of Data, Martin Sieber, Director of Performance Marketing and Co-Founder, Thiago Rigo, Data Engineer, and Paul Duffet, Databricks Solution Architect.
We're looking forward to sharing our solution and talking data with you!
The meetup will begin at 6:30pm on Thursday, September 6th. Register here and find the agenda below:
6:30pm-7:15pm - Registration and welcome drinks
7:15pm-7:45pm - Databricks, the Unified Analytics Platform - Paul Duffett, Solution Architect at Databricks.
7:45pm-8:00pm - Break
8:00pm-8:45pm - Implementing an attribution tracking process at GetYourGuide - Thiago Rigo, Data Engineer, and Martin Sieber, Director of Performance Marketing and & Co-Founder
8:45pm-End - Networking & drinks