Zurich meetup: Product and Design with Women Techmakers Switzerland
We’re excited to partner with Women Techmakers Switzerland for our upcoming Product and Design meetup, “Always Working for the Customer.” We’ll discuss how Product Managers and Product Designers work together to fulfill customer needs. Click here to register.
Date: Thursday, September 19th, 6.30 PM
Place: GetYourGuide Zurich: Stampfenbachstrasse 48, 8006 Zürich, Switzerland
Attendees will get a chance to rub elbows with fellow Product enthusiasts and hear presentations from two experts in the field:
6:30 - 7:00 Networking and Snacks
7:00 - 7:30 Cansu Tecimer: How design can facilitate creative problem-solving
7:30 - 7:45 Snacks and Break
7:45 - 8:15 Iulia Porneala: How do PMs ensure they are always solving the right and most relevant problems
8:15 - 9:00 Networking
More about Iulia Porneala:
Iulia is currently leading the Product Management Festival, one of the biggest product management conferences and education providers in Europe and APAC. Here she has the chance to combine her three passions: product management, solving problems, and bringing people together. Her past experience includes Head of Product Management at the security provider CyberGhost VPN, one of the biggest Romanian exits to date estimated at 9.2 million EUR. In her previous life, Iulia studied engineering and worked as a software developer, so she’s always on the lookout for the next tech innovation.
Cansu’s product design journey and insights:
Cansu joined GetYourGuide in early 2019 after leading the Product Design team at HelloFresh. She believes that the key to building great products is through engaged teams working on problems that really matter to their users. Cansu will talk about some of the tools we use to identify these key areas. She’ll also touch on the importance of creating buy-in within product teams and how to maintain transparency throughout the design process. She believes, as long as a product team is empowered to build their own roadmap, designers can help the team identify and build things that their users want, even when there is the expectation to deliver fast in today's start-up scene.
“Design should be a thought partner to Product, so [my team] should feel empowered to look at the opportunities and suggest ideas for improving the user experience. Two things we make sure to instill in our designers are:
Make sure you have a clear problem to solve, that everyone is aligned on before you start exploring solutions.
Make sure design is not a black box (and that comes from true collaboration with engineering, product, and other stakeholders if necessary).”